Build Community:

Business blogs provide you a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers.

Provides Easy Access To Company News:

One huge benefit is the ability to inform your customers of any changes, new products, latest offers and much more.

Search Engine Friendly:

Search engine optimization is a particularly beneficial form of online marketing. It can be used to gain search engine traffic for given keywords or search terms.

Brand Awareness:

The more a customer hears the name of your company the greater the chance of remembering it. It takes, on average, around seven items of direct communication between you and your customers to make a sale. A blog with hundreds of posts gives you the opportunity to mention your company name and ensure that your readers think of you next time they’re looking for a particular product or service

Relationship Building:

A blog enables you to speak more freely and in a more informal and personable style than your Web site does, and your readers will soon feel like they know you. The more they know, like and trust you the more likely they are to visit your main site.

Reduce Calls And Emails

You can use a blog to pre-empt questions that customers might have. By sending readers to your blog you can gain all of the above benefits and you may reduce the amount of niggling questions that you get asked by customers.

Wireless Markup Language (WML)

Introduction

The Wireless Markup Language (WML) is the markup language used to make sites suitable for viewing using a WAP (Wireless Application Protocol) device. If you don’t have a WAP device to view the pages, you can get a simulator by downloading the Wireless Companion from YourWAP. The Wireless Markup Language (WML) documents are based on the Extensible Markup Language (XML), and as such need to be well-formed.

• WML is case sensitive. Elements and attributes are all in lowercase.
• All tags must have closing tags.
• Tags must be nested correctly.
• All attribute values must be enclosed in either single or double quotes.

A WML document must correspond to a valid Document Type Definition (DTD). The DTD used throughout this tutorial is wml_1.1.xml. The DTD should be specified at the top of the document following an xml declaration, as in the following example.

<?xml version="1.0" encoding="iso-8859-1" ?>
<!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN"
"http://www.wapforum.org/DTD/wml_1.1.xml">

10 web design tips to building a successful site

You probably already know the key to making any kind of income from the net is a well designed web site, professional web design helps to promote a unique look and brand identity for your company, which sets you apart from your competitors.

There are just some things that need to be included in every website. If you mix these tips into your site your visitors will “thank you” for it later:

1.     Navigation is Everything

Keep it simple (KISS), and make sure it’s regular from page to page. With bad navigation and poor site structure your site will be confusing and hard to navigate. No matter where you place your menu bar — either at the top or down the side — always include a small text menu at the bottom of every page. If you’re one of those people easily impressed with Flash, don’t design your navigation with it.

2.     First impression is the last impression

The most important thing to remember about popular web sites is that they are always rich in text.   Studies show that most people those who are online not read the text but they people scan the text so please write the text to the point avoid extra things. Your about us page simple describe about your business and your strength, with the help of graphic and rich text. Since most of the users won’t be reading your message anyway, why not let them sit back and watch or listen to your message. Video and audio is a great way to set your site apart.

3. Comfortably Viewed

Scrolling through websites can become irritating very quickly. Try to minimize scrolling up and down on your website. Also, don’t make the user scroll left to right. Users find too much scrolling annoying and will leave if they become too frustrated.

4. Download Time

Don’t overload your site with graphics and be sure to test your site on all browsers and connection speeds. Believe it or not, most people still access the internet via dial-up connection – so keep your graphic file sizes down to under 100k to ensure your site loads correctly for your dial-up visitors.

5. Avoid Dead Links

All links on your website must be in proper working condition. One dead link could make someone leave your site entirely, plus make your website’s search engine ranking drop! Check your website one a quarter to make sure they all function.

6. Privacy Policy: With all of the concern over privacy on the Web if you collect any type of information from your visitors (even if it’s just an email address) you need to include a privacy policy. There are many online templates that will help you to create one easily. Once made, post a link to it on every page of your site.

7. Stick to your subject.  Don’t try to be all things to all people.   Keep your goal in mind. Creating a web site is challenging and fun. The temptation to put as many bells and whistles as you can on a page is almost overwhelming. But unless your site is involved with bells and whistles, don’t do it! The purpose of designing a site carefully is not to make it look cool, or win awards. It’s to accomplish the intended goal of the site. It’s a good idea to write down the goal of your site before starting any design work. It will help you make design designs for the site as a whole. 

8. View your site through the eyes of a stranger. Once you have completed you site outline, view it in other browsers. Does it look like you wanted it to look? 

9.  Don’t forget to tell the world about your new site. Make sure that your URL is on all your company business cards, letter heads, brochures, phone systems, etc. Swap links with other related web sites and consider banner advertising. List your site with the major search engines, but read their rules of submission first!

10.Survey says… Ask users about your site. Create a survey and give a reward for responding. Ask friends to check out the site, and then grill them on what they thought about it. This can be valuable input on what improvements are needed. Often, users can be thrown by things a designer might never see as a problem.  Don’t ever stop looking for ways to improve your website. What are your competitors doing better? Ask for feedback from your friends, relatives and customers. They will often see things with fresh eyes.

Font and color scheme should be good so that everyone can easily read your text and your information comfortably if you use dart background then use light color font and if you use light color background then use dark color font so that it should be visible to every visitor. Always use simple language so that everyone can easily understand what you want to tell them, there is no any spelling and grammar mistake in the written text.

For more information mail us at

vrun_gupta@yahoo.co.in

or
varun.gupta.lp@gmail.com